Aurora Eco Nation Soft Toys

Aurora’s Eco Nation collection brings together adorable soft toys and genuine sustainability. Each plush is crafted using recycled materials, including fabric and stuffing made from post-consumer plastic bottles, without compromising the softness and quality Aurora is known for. Featuring beautifully designed animals with embroidered eyes and eco-friendly tags, Eco Nation toys are safe for all ages and perfect for environmentally conscious families. At Lambland, we’re proud to offer this planet-friendly range that delivers comfort, character, and a cleaner future with every cuddle.

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Why Aurora World stands out

40 years in the toy industry

With over 40 years in the toy industry, Aurora World has honed design, production and quality control so that each soft toy is both charming and durable.
In-house design & manufacture

Aurora World owns its own factories (in Asia) and research & development/design labs, enabling them to innovate, oversee quality, and respond quickly to market trends.

Wide and varied range

From lifelike animals and teddy bears to whimsical characters, baby toys, and licensed characters, their catalogue covers all ages and tastes.
Safety & quality compliance

Aurora ensures stringent quality assurance and toy-safety testing. Their plush toys comply with the latest European toy-safety regulations (including EN71), making them safe even for newborns (unless otherwise stated).

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